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Research papers

Creating a service culture

This paper outlines the research programme which has been instituted to monitor the multifarious aspects of the Customer First Programme instituted in Lloyds Bank. This is initially planned to span two and a half years. The elements of the research...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Don Porter, John F. Swift
June 15, 1987
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Citation

Porter and Swift (1987a, June 15). Creating a service culture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-a-service-culture


Research papers

Market research in the financial field

Financial market research covers two main types of work: (a) Survey research tor financial institutions among audiences of relevance to them. This includes surveys among customers, both personal and corporate, and potential customers of banks,...

Catalogue: Consumer Market Research Handbook
Authors: John F. Swift, Roger J. Stubbs
August 1, 1986
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Citation

Swift and Stubbs (1986a, August 01). Market research in the financial field. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-in-the-financial-field


Research papers

The development of a financial panel and its contribution to financial marketing

A panel approach was adopted by AGB to solve this research information problem. The paper outlines the pilot stage of the Index panel and describes how this pilot led to major modifications both to the data collection processes and the data...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: John F. Swift, John English
June 15, 1983
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Citation

Swift and English (1983a, June 15). The development of a financial panel and its contribution to financial marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-a-financial-panel-and-its-contribution-to-financial-marketing


Research papers

The personalisation of the institution in order to establish the images of the major British banks

This paper describes the experimental application to the identification of bank images of a technique previously used to differentiate between consumer goods such as lagers and perfumes where differences were subtle. The approach is based on the use...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: John F. Swift
June 15, 1982
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Citation

Swift, J. F. (1982a, June 15). The personalisation of the institution in order to establish the images of the major British banks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-personalisation-of-the-institution-in-order-to-establish-the-images-of-the-major-british-banks